Lets make something that matters

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Available for select freelance projects and full-time opportunities.

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Faizan Sayed

Graphic Designer

Home

About

Projects

Have a project in mind?

Available for select freelance projects and full-time opportunities.

Let's Talk ➝

Home

About

Projects

Faizan Sayed

Graphic Designer

Let's Talk ➝

Lets make something that matters

Have a project in mind?

Available for select freelance projects and full-time opportunities.

Home

About

Projects

Faizan Sayed

Graphic Designer

Client

Rouvolika

Client

Rouvolika

Industry

Streetwear & Apparel

Industry

Streetwear & Apparel

Deliverables

Logo, Guidelines, Apparel

Deliverables

Logo, Guidelines, Apparel

Project Duration

2 weeks

Project Duration

2 weeks

Intro

Intro

Rouvolika is a streetwear brand concept inspired by Greek mythology, built around themes of corruption, rebellion, and the fallen. Its identity blends underground street culture with dark, mythological symbolism.

Rouvolika is a streetwear brand concept inspired by Greek mythology, built around themes of corruption, rebellion, and the fallen. Its identity blends underground street culture with dark, mythological symbolism.

Objective

Objective

The goal was to create a distinctive visual identity that combines underground streetwear aesthetics with mythological influences, giving the brand a rebellious character and a recognisable visual language.

The goal was to create a distinctive visual identity that combines underground streetwear aesthetics with mythological influences, giving the brand a rebellious character and a recognisable visual language.

ORDER

CORRUPTION

Born from greece. Distorted by rebellion

01 GREEK ORIGIN

Inspired by the pediment of ancient Greek architecture. Symbol of structure, balance and heritage.

02 CORRUPPTION

The structure is inverted and extended downward, transforming into a pair of demonic horns.

03 PRESENCE

Negative-space triangles form abstract eyes, introducing a hidden demonic presence.

04 THE FALLEN POINT

A descending diamond completes the vertical axis, symbolising the fall from order.

Challenge

Challenge

The challenge was to balance aggressive visuals with a considered design system. The identity needed to feel raw and rebellious without losing consistency across its different applications.

The challenge was to balance aggressive visuals with a considered design system. The identity needed to feel raw and rebellious without losing consistency across its different applications.

Palette

Palette

The palette combines neon blue, blood red, and charcoal grey to create a stark, high-contrast identity. Dark imagery, harsh lighting, and gritty textures reinforce the brand's underground aesthetic while allowing key visual elements to stand out.

The palette combines neon blue, blood red, and charcoal grey to create a stark, high-contrast identity. Dark imagery, harsh lighting, and gritty textures reinforce the brand's underground aesthetic while allowing key visual elements to stand out.

NEON BLUE

HEX

CMYK

RGB

#03f2f7

55, 0, 13, 0

3, 242, 247

BLOOD RED

HEX

CMYK

RGB

#660000

34, 98, 96, 52

102, 0, 0

CHARCOAL GREY

HEX

CMYK

RGB

#212121

72, 66, 65, 73

3, 242, 247

Apparels

Apparels

The identity extends onto oversized silhouettes through bold graphic placements, distressed artwork, and restrained logo details. The contrast between subtle front branding and expressive back graphics gives each piece its own character while keeping the collection cohesive.

The identity extends onto oversized silhouettes through bold graphic placements, distressed artwork, and restrained logo details. The contrast between subtle front branding and expressive back graphics gives each piece its own character while keeping the collection cohesive.

Collaterals

Collaterals

The stationery brings the same visual language into a more structured format. Minimal layouts, sharp graphic details, and red accents create a consistent brand presence across business cards, letterheads, and other branded materials.

The stationery brings the same visual language into a more structured format. Minimal layouts, sharp graphic details, and red accents create a consistent brand presence across business cards, letterheads, and other branded materials.

Result

Result

I developed a cohesive brand identity for Rouvolika, spanning logo design, colour direction, apparel graphics, and stationery. Built around the progression from Order to Corruption to Presence and the Fallen Point, the system brings a consistent visual language to the brand while preserving its dark, rebellious character.

I developed a cohesive brand identity for Rouvolika, spanning logo design, colour direction, apparel graphics, and stationery. Built around the progression from Order to Corruption to Presence and the Fallen Point, the system brings a consistent visual language to the brand while preserving its dark, rebellious character.

Intro

Rouvolika is a streetwear brand concept inspired by Greek mythology, built around themes of corruption, rebellion, and the fallen.

Objective

To create a distinctive visual identity that combines underground streetwear aesthetics with mythological influences.

Challenge

The challenge was to balance aggressive visuals with a considered design system, ensuring the brand felt rebellious without losing its visual consistency.

Result

I developed a logo that evolves through four stages : Order, Corruption, Presence, and The Fallen Point, supported by a color palette of Charcoal Black, Neon Blue, and Blood Red. The identity extends across the brand's visual system to create a consistent look and feel.

Client

Rouvolika

Client

Rouvolika

Industry

Streetwear & Apparel

Industry

Streetwear & Apparel

Deliverables

Logo, Guidelines, Apparel

Deliverables

Logo, Guidelines, Apparel

Project Duration

2 weeks

Project Duration

2 weeks

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